Are you on the market for a Rolex? If you’ve done your homework, you probably know that buying one from an authorized dealer (AD) is pretty much impossible. And even if you do find an opportunity to buy one from an AD, plan to pay well over the Rolex list price. The same is true when you purchase a new or pre-owned Rolex on Chrono24. Whether these prices will eventually settle down remains to be seen. For now, let’s take a look at why Rolex watches are so expensive. Are they worth what you have to pay for them?